Today, (15 June 2017), SusChem has publicly launched its new website featuring fresh content and the platform’s distinctive new branding. The SusChem website’s bright and distinctive new visual style emphasises the platform’s values and aspirations, and is designed to help widen its appeal and accessibility. SusChem stakeholders were briefed on the new design at #suschem2017 on 8 June. SusChem was conceived in 2004 to shape one voice on innovation for the European chemical industry and has been very successful in promoting the chemical sciences and biotechnology in European research and innovation programmes for over the past decade.
Triple focus
The new website has a triple focus on SusChem’s policies, its technologies and its initiatives to cater for the diverse audiences that the platform reaches out to.
The primary policy vision driving SusChem’s thinking and initiatives is of a sustainable low-carbon economy in Europe that can avert or adapt to the impacts of significant climate change and support a dynamic innovation and industrial eco-system. Under this overall vision the website focuses on five main policy areas: Competitiveness, the Circular Economy, the Energy Union, the Digital Single Market, and the Bioeconomy.
From a technology perspective SusChem was created to revitalise and inspire European chemistry and industrial biotechnology research, development and innovation in a sustainable way to respond to pressing societal challenges. Its technologies are grouped into three general areas: Advanced materials, Process, and Digital.
In its initiatives section SusChem highlights its robust framework that brings together research, development and innovation actors from academia and industry across Europe providing an open and collaborative space to formulate and implement ideas that address major societal challenges.
Together for sustainability:
“Sustainability and competitiveness are strategic priorities for SusChem,” says Dr. Flavio Benedito, Cefic innovation manager and Secretary of SusChem. “Progress on sustainability, competitiveness and environmental protection are intimately linked; and chemical products and chemistry-driven technological advances provide critical answers to ensure the sustainable development of modern societies. The breakthrough technologies needed to transform our society to a more sustainable future will be enabled through chemistry. This concept of ‘Together for sustainability’ was a key element in the evolution of the new SusChem branding and website.”
The new SusChem branding was developed by DogStudio design and web consultancy based in Namur, Belgium in collaboration with the SusChem communications team.
Esther Agyeman-Budu, Cefic communication manager and leader of the SusChem Communications team said: “Our task in developing the new website and branding was to maintain key visual links with our original artwork concept while modernising it and expressing SusChem’s current values and aspirations as a mature, influential, international and inclusive professional organisation.”
For more information, please visit the new SusChem website or contact the SusChem team directly.
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