The A.SPIRE aisbl, the industry association behind the SPIRE Public Private Partnership (PPP) has become an official supporting partner of the European Commission’s “Generation Awake” Campaign. This DG Environment campaign is working to raise awareness on issues around using current resources sustainably.
“SPIRE is proud to be associated with the ‘Generation Awake’ campaign,” said Loredana Ghinea, Executive Director of A.SPIRE. “The campaign emphasises that all our futures depend on the choices we make about resources now. The SPIRE PPP is all about improving energy and resource efficiency within industry and through that for our entire society. And individual choices are as important as those made by corporations and institutions. Only together can be we reach our sustainability objectives.”
The Generation Awake campaign makes it clear that the choices you make individually can make a world of difference. The campaign is all about opening people’s eyes to the consumer choices they make and the consequences these have on the earth’s natural resources. By engaging with Generation Awake, citizens become more aware that these choices not only change their world, but our planet too.
Our future depends on how we use resources now and the campaign highlights the impact of our behaviour on natural resources such as water, fertile soils, clean air and biodiversity: as resources become scarcer, we put our future welfare at risk.
A.SPIRE's mission is to ensure the development of enabling technologies and best practices that will contribute to a resource efficient process industry. The ultimate goal is to promote the deployment of the innovative technologies and solutions required to reach long term sustainability for Europe and its process industries.
Resource efficiency is about using resources sustainably – doing more with less and minimising impacts on the environment. It is about making the right choices to ensure a good quality of life, not just for now, but for the generations to come.
Becoming resource-efficient means changing our way of thinking and patterns of behaviour and taking account of how our choices affect natural resources. It’s not about consuming less – it’s about consuming differently.
For more information on the ‘Generation Awake’ visit the website or download the ‘Generation Awake’ Guide that covers a wide range of topics including air, water, soil, minerals, timber, biodiversity, waste, reusing, recycling, transport/ travel and energy efficiency.