New SusChem Branding launched at 8EIS

The new SusChem branding and logo were unveiled at an evening reception at the European Parliament in Brussels yesterday (15 November). The event was part of the Eighth European Innovation Summit (8EIS) organised by Knowledge4Innovation (K4I) and featured SusChem’s forward strategy plus a networking prize competition! Look out for the new SusChem clouds!

SusChem’s branding launch event was hosted by Lambert van Nistelrooij, MEP, Chair of the K4I Forum Governing Board (left), who praised SusChem for its commitment to collaboration and cooperation in research and innovation at the European and National level.

He looked forward to further contributions to address Europe’s common societal challenges combining sustainability and competitiveness.

Together for sustainability

Dr. Klaus Sommer of Bayer and Chair of the SusChem board introduced the new branding and logo. He stated that SusChem had been conceived in 2004 to shape one voice on innovation for the European chemical industry and had been very successful in promoting the chemical sciences and biotechnology in European research and innovation programmes.

“Sustainability and competitiveness are strategic priorities for SusChem,” he said. “Progress on sustainability, competitiveness and environmental protection are intimately linked; and chemical products and chemistry-driven technological advances provide critical answers to ensure the sustainable development of modern societies.”

Dr. Sommer described SusChem’s vision of “a competitive and innovative Europe where sustainable chemistry and biotechnology together provide solutions for future generations” and its mission is “to initiate and inspire European chemical and biochemical innovation to respond effectively to society’s challenges by providing sustainable solutions.”

There are three elements to the SusChem mission: 

• Developing strategies and providing a coherent business-focused analysis of research and innovation bottlenecks and opportunities related to societal challenges and industrial leadership 
• Mobilising industry and other stakeholders within the EU to work in partnership and deliver on agreed innovation priorities
• Disseminating information and enabling knowledge transfer to a wide range of stake-holders across the Europe

Dr Sommer highlighted that “the breakthrough technologies needed to transform our society to a more sustainable future will be enabled through chemistry.” The work to achieve this is already underway in several domains including the development of:

• Advanced materials for the sustainable production of renewable electricity,
• Energy storage solutions, 
• Energy efficiency solutions for buildings,  
• More sustainable water management, 
• More sustainable transport systems and mobility options
• More efficient processes

The new logo was then launched via a short video (see below).



Scratch card prizes
After the formal presentation SusChem Secretary, Flavio Benedito, introduced a fun networking activity with the chance to win an iWatch prize! All the attendees at the event had been given scratch cards on arrival and each revealed a ‘sustainable motto’. Ten phrases matched the chosen criteria and from these two were drawn as prize winners!

Our two winners were Susan Robertson of Innovators magazine (above right) and Tatiana Ivanciuc a student from Hanze University. 

Attendees were also given SusChem cloud stress busters. These blue clouds will also be distributed to SusChem National Technology Platforms and will be the subject of a further promotional prize competition in the near future. More details soon!