Dutch chemical and biotechnology company Royal DSM are using the tagline 'Bright Science. Brighter Living' to talk about these challenges and possible solutions. The company is paying tribute to the unsung heroes of our time: the world’s scientists who inspire us by making a positive difference to our society (see the video above).
This campaign aims to start a conversation with the general public, NGOs, governments, businesses and other stakeholders about the importance of science with positive societal purpose. In order to have real societal impact, science should be a truly collaborative effort. Please feel free to share the campaign video that can be found on YouTube and visiting the dedicated website.
You can also follow DSM on twitter (@DSM) with the campaign hashtag #brightscience, on Facebook, and they have a dedicated YouTube channel too.